In sales planning, there are a multitude of strategies you can employ to determine where to focus your sales team’s energy. In this fireside, Noor Atari, Founder of Light Insights, discusses the importance of account scoring for territory planning including an overview of the various methodologies deployed by companies today, the challenges we face technologically, and the ingredients needed for sustainable future solutions.
The Dirty Truth Behind Data Hygiene
For consistent lead routing, accurate territory assignments, and high-performing campaigns, you need disciplined, proactive data hygiene.






