When most people think about hitting a sales number, they picture a high-performing rep closing deals at the end of the quarter. But behind every number hit—or missed—is an intricate system of people, processes, and technology working in sync to support that outcome. In this episode of Go to Market with Dr. Amy Cook, our guest Rob Stanger, a seasoned RevOps leader with deep experience in sales process design, funnel management, and operational strategy for high-growth SaaS companies, explores what makes a deal convert, why ICP matters more than you think, and how to spot red flags in your funnel before it's too late.