by Amy Cook | Aug 4, 2025 | Blog
What is your playbook? Is it just a checklist or a strategic weapon when you think about process consolidation? Too many RevOps orgs are still running like a maze of inherited processes, half-baked documentation, and ghost SOPs buried in someone’s OneDrive...
by Amy Cook | Jul 23, 2025 | Blog
If you’ve ever tried to scale a revenue team without a roadmap, Michelle Pietsch knows exactly how that feels—because she’s helped build the blueprint. From growing Datadog’s sales team from 3 to over 100, to leading go-to-market teams at Drift and...
by Amy Cook | Jul 16, 2025 | Blog
If you’ve ever wondered how someone ends up leading RevOps and Demand Gen for not one, not two, but four unicorns, pull up a chair. This week on Go to Market with Dr. Amy Cook, Amy sits down with Andy Mowat, a RevOps rockstar with a career that includes Upwork, Box,...
by Amy Cook | Jul 9, 2025 | Blog
In this episode of Go-To-Market with Dr. Amy Cook, Amy sits down with Joe Nicholls, Revenue Operations leader and GTM expert, whose career journey is anything but traditional. From restaurant floors to customer support desks and ultimately into the strategic world of...
by Amy Cook | Jul 7, 2025 | Blog
On the latest episode of Go To Market with Dr. Amy Cook, Amy talks with Aditya Gautam, an AI pioneer whose work is reshaping how businesses think about productivity, intelligence, and the future of software. With a professional track record that includes machine...
