by Amy Cook | Jun 11, 2025 | Blog
The journey from sales rep to the C-suite isn’t always linear—but for Brennan Petar, President and CEO at Hapara, it’s been a story of strategic growth, intelligent risk-taking, and a deep belief in the power of operational excellence. What makes...
by Amy Cook | Jun 6, 2025 | Blog
With economic uncertainty, a faster GTM pace, rising overhead costs and equally heightened customer expectations, sales teams across all industries are expected to do more with less. But with an inefficient commission planning model, one misaligned incentive, one...
by Amy Cook | May 28, 2025 | Blog
We’ve been talking a lot about Revenue Operations lately. We’ve explored how it’s evolved and reshaped go-to-market strategies, especially how sales, marketing, and customer success professionals find their way into RevOps roles. But there’s one angle we haven’t...
by Amy Cook | Apr 30, 2025 | Blog
Building a successful vertical strategy means focusing on the ideal industries and knowing when and how to invest for long-term impact. For Jared Barol, GTM leader and advisor, verticalization during his time at Salesforce took a structured approach that required...
by Amy Cook | Apr 23, 2025 | Blog
What’s the secret to company scaling? According to Peter Ikladious, product-led growth pioneer and RevOps expert, it’s not about secrets or luck—it’s strategy. Most companies talk a big game about growth, but few have the operational muscle to make...
