by Amy Cook | May 19, 2026 | RevOps
Only 10% of B2B organizations execute go-to-market strategies that deliver results. Nine out of ten revenue teams operate with plans that fall short before the quarter even ends. The root cause sits in how organizations plan, not how hard they work. Most rely on...
by Amy Cook | Feb 25, 2026 | Blog
There’s a quiet panic happening in go-to-market teams right now. AI is moving fast. Automation is everywhere. Email volume is higher than ever. And yet… response rates are slipping, attention spans are shrinking, and differentiation feels harder than ever. So what...
by Amy Cook | Sep 24, 2025 | Blog
On this episode of the Go To Market Podcast, we’re joined by Guy Rubin, a true trailblazer in the revenue operations space. As the founder of Ebsta, a company known for its groundbreaking data-driven insights into customer engagement, Guy has spent years at the...
by Amy Cook | Sep 12, 2025 | Blog
Bipartisan, shmartisan! We’ve got your unity right here! For those who believe that the Sales and RevOps teams are destined to forever be at odds, the latest episode of Go to Market with Dr. Amy Cook is for you. Andrew Conley, GTM leader and advisor, teamed up with...
by Amy Cook | Sep 10, 2025 | Blog
Nothing closes deals like a face-to-face meeting. As the founder and CEO of Dakota, Gui Costin has helped investment firms raise between $25–30 billion by perfecting what he calls The Dakota Way—a sales process built on clarity, consistency, and, most importantly,...
