How Jared Barol Scaled Through 650% Growth with Fullcast
What Is Relationship Intelligence? (And Why It’s the Missing Link in Your Revenue Strategy)
Relationship intelligence uses AI to map buying committees, score engagement, and predict deal outcomes. Learn how it improves forecast accuracy.
Expertise-Based Selling: The Revenue Operations Framework for Higher Win Rates and Quota Attainment
Discover how expertise-based selling transforms into a revenue operations strategy. Learn how to increase win rates from 5% to 40%.
ICP-Based Routing: How to Route Leads to the Right Reps Based on Customer Fit
Learn how ICP-based routing increases win rates by 40-60% by assigning leads to reps based on ideal customer profile fit.
Dynamic Territory Management: The Complete Guide to Continuous Territory Optimization
Dynamic territory management replaces static annual planning with continuous, AI-powered optimization that guarantees quota attainment improvements.
How to Build a Multi-Product GTM Strategy That Drives Predictable Growth
Learn how to build a multi-product GTM strategy that aligns planning, execution, and measurement across your portfolio for predictable growth.
Verticalized GTM Strategy: When, Why, and How to Build Industry-Specific Go-to-Market Segmentation
Learn when to implement a verticalized GTM strategy, how to build industry-specific segmentation, and operational requirements for success.
Self-Service GTM: The Complete Guide to Building a Scalable, Product-Led Revenue Engine
Learn what self-service GTM is, why it matters, and how to operationalize it. Get frameworks, examples, and technology requirements.
AI-Assisted GTM Planning: How Revenue Leaders Plan, Execute, and Scale with Intelligence
AI-assisted GTM planning transforms fragmented spreadsheets into a unified, intelligent system for territories, quotas, and forecasts.
How Revenue Operations-Driven GTM Transforms Disconnected Teams Into Unified Revenue Engines
Discover how revenue operations-driven GTM aligns planning, execution, and performance across your entire revenue team.
Community-Led Growth: How to Build a Data-Driven Strategy That Drives Revenue
Community-led growth delivers 1.6x higher sales efficiency. Learn how to measure, scale, and integrate community into your GTM strategy.
At a Glance
650
YoY growth scaled with Fullcast - "the obvious choice"
1st
software purchase made after a cheaper competitor failed
0
rebuilds needed for an implementation
Who Is Jared Barol?
“Cheaper wasn’t better, and I learned that the hard way. What mattered more than the software was how Fullcast showed up afterward. The CEO called me personally, listened, adjusted the roadmap, and shipped the changes. That level of accountability is rare in this industry.”
Jared Barol
VP of GTM Strategy & Operations
Jared Barol was VP of GTM Strategy and Operations at Copy.ai, the leading AI-native Go-to-Market platform, helping sales and marketing teams accelerate their go-to-market efforts.
As the company scaled through 650% year-on-year hyper-growth, its go-to-market operations struggled to keep up. Territory planning was contentious, and the team lacked a scalable, data-driven way to manage its rapidly expanding sales organization. Fullcast provided the structure and alignment needed to turn growth into a repeatable process.
The Challenge
Hyper-Growth Headaches
Explosive 650% year-on-year growth required scalable processes that wouldn’t introduce unnecessary complexity.
Territory Turmoil
The manual process of assigning sales territories created constant friction and dissatisfaction among the sales team.
Costly Compromises
A cheaper competitor resulted in failed performance, proving that a lower price point wasn’t worth the trade-off.
The Solution
Build for scale, from hyper-growth to high performance. Made possible with Fullcast.
Growth Without Complexity
Facing 650% year-on-year growth, Copy.ai needed a way to build for scale without getting bogged down by unnecessary complexity. Fullcast provided the foundational GTM platform to manage this hyper-growth, making it the obvious choice to support their rapidly expanding sales organization.
Data-Driven Territory Management
Fullcast transformed territory assignment from a contentious, frustrating process into a data-backed exercise. With dashboards to prove territories were balanced, leadership gained a “great backstop” to justify decisions with numbers, reducing rep complaints and ensuring equitable account distribution.
A True Go-to-Market Partner
After a poor experience with a cheaper alternative, Copy.ai chose Fullcast for its proven value and exceptional service. From flawless, on-time implementations to executive-level engagement, Fullcast delivered a reliable partnership that saved significant time and frustration compared to other vendors.
Proactive Performance Management
Copy.ai leverages Fullcast as a critical platform for building a “low cost, high performance sales organization.” By enabling proactive performance management and introducing game-changing usability with an LLM interface, Fullcast empowers the entire sales organization, from ops to leadership, to drive efficiency and scale.
The Results
Scaling at Speed
Fullcast provided the critical GTM foundation for Copy.ai to manage its 650% year-on-year growth, enabling them to build for scale without adding unnecessary complexity.
Defensible Territory Design
Fullcast transformed the contentious territory assignment process into a data-driven exercise. Leadership gained a “great backstop” to justify decisions and reduce friction with the sales team.
Consistent Execution
After a poor experience with a competitor, Fullcast became the first software purchased. Implementation required zero rebuilds or redeployments. They never looked back.
