by Erick Ramírez | Oct 28, 2025 | Blog
Only 47% of sales reps consistently hit their targets. That shortfall signals a breakdown in how organizations set and manage goals. At its core, a sales quota is a time-bound sales target assigned to a rep, team, or region. Yet it’s more than a number. It...
by Erick Ramírez | Oct 28, 2025 | Blog
While the promise of agentic AI is transformative, Gartner predicts that over 40% of projects will be canceled by the end of 2027. Projects get canceled because of escalating costs, unclear business value, or inadequate risk controls. The pattern is familiar to GTM...
by Erick Ramírez | Oct 28, 2025 | Blog
Today, sales organizations have more data than ever but struggle to find actionable insights. Leadership prescribes specific behaviors, but a critical gap remains between strategy and what happens in daily sales activities. This disconnect exists because we ask...
by Erick Ramírez | Oct 27, 2025 | Blog
Revenue leaders agree that sales forecasting is critical for growth, yet new research reveals a wide gap between importance and execution. Only 27% say their forecasts are accurate, a failure that often stems from relying on a patchwork of spreadsheets, optimistic...
by Erick Ramírez | Oct 27, 2025 | Blog
A poorly designed sales compensation plan does more than demotivate your team. It leads to high turnover, missed forecasts, and stalled growth. A great plan serves as a clear playbook for how your team sells and earns. It aligns sales behavior with company goals,...
by Erick Ramírez | Oct 27, 2025 | Blog
Most go-to-market strategies score well in planning reviews, but results lag once they reach the field. While Gartner research shows that 85% of respondents believe their GTM strategy is at least “somewhat effective,” the gap between “somewhat”...
