by Erick Ramirez | Aug 26, 2025 | Blog
Did your new hire just get assigned a quota of $450,000 within their first 30 days? Get real! One of the challenges for today’s go-to-market is setting quotas that balance ambition with realistic sales targets. It’s a timely endeavor. A recent report found that 91...
by Erick Ramirez | Aug 25, 2025 | Blog
Automation and AI are revolutionizing how businesses get work done. By 2030, AI is estimated to contribute as much as $16 trillion to the global economy – more than the output of China and India combined, according to PwC industry research. But implementing automation...
by Amy Cook | Aug 22, 2025 | Blog, Marketing
Meet Kristen Sweeney, the latest guest on Go To Market with Dr. Amy Cook. Kristen’s path to becoming a sought-after expert in content and thought leadership wasn’t a straight line. Instead, it was a winding, organic journey fueled by curiosity, creativity, and grit....
by Erick Ramirez | Aug 21, 2025 | Blog
It’s the start of Q2, and the sales leadership team is gathered in a Zoom call, staring at a bloated spreadsheet. One manager points out that her rep’s territory doesn’t include the new accounts that were just added last month. Another leader chimes in that the total...
by Erick Ramirez | Aug 19, 2025 | Blog
When you’re growing fast it’s difficult to keep up with constant territory changes. Sales team hiring and turnover make it challenging to keep your go-to-market (GTM) plan up to date. When change is rapid, it is also difficult to answer constant questions from the...
by Erick Ramirez | Aug 18, 2025 | Blog
Is being a chief operating officer your career goal? RevOps trends show you’re not alone. One of the top four predictions identified by 80 RevOps professionals has RevOps leaders increasingly transitioning into C-suite roles throughout 2025. If you’re in the throes...
