by Erick Ramirez | Jan 16, 2025 | Blog
What is the secret to success? According to Amy Osmond Cook, CMO, co-founder at Fullcast, and one of Utah Business Leaders of the Year 2024, it is a mix of luck and hard work. Amy has been putting those principles into practice her entire life. Most recently, as part...
by Erick Ramirez | Jan 16, 2025 | Blog
Your CRM is designed to manage transactions—not to plan a dynamic Go-to-Market (GTM) strategy. While it forms the backbone of your SalesOps, a CRM lacks the tools and flexibility needed for thoughtful and strategic planning. Territory management is a crucial part of...
by Amy Cook | Jan 15, 2025 | Blog
Long before the term “RevOps” was uttered among sales and marketing teams, Balaji Krish was pioneering effective GTM strategies with RevOps-esque leadership at companies like Google and Walmart. His affinity for problem-solving resulted in a proven three-pronged...
by Erick Ramirez | Jan 14, 2025 | Blog
A solid plan is crucial for your go-to-market (GTM) strategy. Proper capacity planning and efficient coverage assignments are key to minimizing disruptions, ensuring project timelines are met, and keeping your team productive. It’s always best to have a plan....
by Erick Ramirez | Jan 13, 2025 | Blog
Behind every high-performing sales engine is smart territory planning, collaborative go-to-market strategies, innovative tools and data analytics, and expert RevOps leadership. Last week, we helped territory managers launch a new year for sales growth with expert tips...
by Erick Ramirez | Jan 9, 2025 | Blog
Bad data can significantly drain company resources, with estimates suggesting that poor data quality costs businesses between 15% and 25% of their total revenue annually. In fact, by maintaining clean CRM data, companies can boost their annual earnings by up to 25%....
