by Erick Ramirez | Mar 26, 2026 | Marketing
With half of consumers already using AI-powered search, according to a McKinsey report, the traditional GTM playbook is becoming obsolete. The era of ranking on a list of blue links is ending. AI engines now deliver synthesized answers, reshaping how buyers find...
by Erick Ramirez | Mar 25, 2026 | Marketing
The way your buyers find information is changing. Gartner predicts that traditional search engine volume will drop 25% by 2026 as users turn to AI chatbots and virtual agents for answers. If your brand isn’t visible in those answers, it’s becoming invisible....
by Erick Ramirez | Mar 23, 2026 | Marketing
Securing the top spot on Google is no longer the final goal for B2B brands. With AI-powered search, you must be cited as the definitive source of truth. This shift introduces a new strategic mandate: the citability audit. While the term once referred to checking local...
by Erick Ramirez | Mar 20, 2026 | Marketing
With nearly 50% of searches in the U.S. now including an AI Overview, a new blind spot has emerged in your GTM strategy. Generative answer engines from Google and platforms like Perplexity are fundamentally changing how buyers find information, summarizing and often...
by Erick Ramirez | Mar 19, 2026 | Marketing
The CMO’s dashboard says marketing sourced 65% of pipeline last quarter. The VP of Sales insists the real number is closer to 40%. The CFO wants to know which figure to trust before approving next quarter’s budget. Three leaders, three versions of reality,...
by Erick Ramirez | Mar 18, 2026 | Marketing
According to a recent MIT report, 95% of generative AI pilots at companies are failing to achieve rapid revenue acceleration. The problem isn’t the technology. It is the approach. Most pilots are treated as isolated experiments, disconnected from the broader sales and...
