by Erick Ramirez | Mar 27, 2026 | Uncategorized
The debate over adopting AI in your go-to-market strategy is over. The only question now is how to do it effectively. According to recent reports, 56% of sales professionals now use AI daily, and those who do are twice as likely to exceed their targets compared to...
by Erick Ramirez | Mar 27, 2026 | Uncategorized
Customer acquisition costs 5-25x more than retaining existing customers, according to research from Bain & Company. That single data point should reshape how every revenue leader allocates budget, designs territories, and compensates their teams. Yet most...
by Erick Ramirez | Mar 25, 2026 | Uncategorized
If you searched for “QBR,” you might have expected a QBR rating for your favorite NFL quarterback. In the business world, though, QBR stands for something that directly affects your revenue team’s success: the Quarterly Business Review. A QBR is a...
by Erick Ramirez | Mar 25, 2026 | Uncategorized
Your attribution model is driving your entire GTM strategy, and most revenue leaders don’t realize it. Every time a deal closes, someone asks the same question: who gets credit? The answer depends entirely on your attribution methodology. That choice determines...
by Erick Ramirez | Mar 24, 2026 | Uncategorized
With half of consumers now using AI-powered search, analysts project a $750 billion revenue impact by 2028. GTM teams need a plan today. Many teams lack visibility into what AI surfaces about their brand. They know AI visibility matters but lack a process to measure...
by Erick Ramirez | Mar 24, 2026 | Uncategorized
More than half of your lost deals were winnable. According to Corporate Visions, 53% of buyers say a losing vendor could have won if not for a fixable misstep during the sales process. That means the difference between hitting quota and missing it often comes down to...
