by Erick Ramírez | Dec 18, 2025 | Uncategorized
Your GTM Playbook Is Obsolete (And AI Is Why) According to Forrester, 89% of B2B buyers have adopted generative AI as a top source of self-guided information. That shift makes the old, seller-driven GTM playbook dated. Buyers now do most of their research with AI,...
by Erick Ramírez | Dec 17, 2025 | Uncategorized
According to Salesso, Only 24.3% of salespeople exceed their yearly quota, a number that shrinks dramatically during economic uncertainty. When markets are volatile, traditional top-down quota setting becomes a risky exercise. This approach often leads to...
by Erick Ramírez | Dec 16, 2025 | Uncategorized
According to a 2025 report, 91% of companies plan to increase their investment in product-led growth. Yet, many of these organizations are bolting outdated, sales-led quotas onto their modern PLG engine, which creates a gap between how revenue teams get measured and...
by Erick Ramírez | Dec 15, 2025 | Uncategorized
Companies are pouring billions into AI, yet an MIT report finds that a staggering 95% of pilots fail to achieve their goals. The reason is simple: most AI initiatives begin with technology, not a clear business problem. For revenue teams, this leads to expensive...
by Erick Ramírez | Dec 15, 2025 | Uncategorized
Sales compensation should fuel performance. When it is mismanaged, it becomes the biggest threat to retention. Compensation is the main driver of employee turnover, with 55% of employees quitting for higher pay elsewhere. The issue rarely comes from a single bad...
by Erick Ramírez | Dec 15, 2025 | RevOps, Uncategorized
Sales teams that regularly use AI tools generate 77% more revenue per representative than those that do not. The pressure to capture that advantage is immense, yet the path forward is often a confusing mix of vendor hype and disconnected tools. This uncertainty leads...
