If you want to leverage powerful RevOps, start by granting decision-making power to a revenue operations leader.
Hiring a RevOps leader as part of the executive team is a smart move to help fine-tune Go-to-Market operations by bringing focused oversight to all revenue-generating teams—sales, marketing, and customer success.
This approach eliminates inefficiencies, enables a clear, unified strategy, and breaks down silos that can slow down growth. Here’s evidence that elevating your RevOps leader can give you a clear advantage in the market.
Out of the economy’s highest-growing companies, 75% will adopt a Revops business model by 2025. (Source: Gartner)
After hiring RevOps leadership, 21% of companies see increases in alignment and productivity across GTM teams. (Source: Revenue.io)
Five years of data shows that Head of Revenue Operations is the fastest-growing job in the United States. (Source: LinkedIn.)
41% of companies don’t have RevOps and lack plans for it in the future. Early adoption could give companies a competitive edge. (Source: Revenue.io)
46% of companies currently have a chief revenue officer, but only 10% of companies have the CRO responsible for the Go-to-Market functions of marketing, sales, and customer success. (Source: Revenue.io)
Companies that aligned people, processes, and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability. (Source: Forrester)
Dedicated RevOps leadership not only speeds up revenue growth but also enhances the customer experience, which leads to higher customer retention and lifetime value and creates a more cohesive, efficient, and profitable revenue engine.
With Fullcast, companies can set up impactful RevOps for long-term success. Learn more here.
