by Erick Ramírez | Jan 28, 2026 | Sales
Even after quotas were reduced by 13.3 percent, seller quota attainment is still a challenge. Nearly 77 percent of sellers are missing their number. The issue is not only goal-setting. It is execution. A major cause of the execution gap is an outdated approach to...
by Erick Ramírez | Jan 27, 2026 | Uncategorized
Businesses with strong sales and marketing alignment are 67% more effective at closing deals. Yet for most companies, this goal remains elusive, trapped in a cycle of disjointed systems, slow lead handoffs, and endless debates over lead quality. An episode of The...
by Erick Ramírez | Jan 27, 2026 | Uncategorized
Most sales teams are missing plan. A staggering 76.6% of sellers missed quota according to the latest 2025 Benchmarks Report, a clear sign that prioritizing accounts based on guesswork is no longer a viable strategy. Use predictive analytics to point sellers at...
by Erick Ramírez | Jan 27, 2026 | Uncategorized
With AI now shown to improve employee productivity by 40%, a legacy Go-to-Market playbook will not hold up. Eighty-three percent of companies call AI a top priority, yet many GTM leaders still make calls on gut feel and stitch together tools that do not talk to each...
by Erick Ramírez | Jan 27, 2026 | Marketing
Your buyers now ask AI assistants for answers first. They skim summaries in ChatGPT, Perplexity, and Google’s AI Overviews, then click the citations they trust. Search is no longer a simple list of blue links. It is a direct conversation with an AI that delivers...
