by Erick Ramírez | Feb 24, 2026 | Uncategorized
The pressure to deploy AI across your go-to-market team is immense. While a recent McKinsey report found that AI is already enabling real cost and revenue benefits, the reality for most teams is far less certain. AI promises a solution, but it cannot fix a broken GTM...
by Erick Ramírez | Feb 24, 2026 | Marketing
Today’s B2B organizations are investing 31% of their budgets toward demand gen, yet most programs fail to deliver predictable revenue. The problem isn’t the tactics. It’s the infrastructure. You can execute brilliant campaigns, create content that...
by Erick Ramírez | Feb 24, 2026 | Marketing
Most revenue teams are planning blind. They set quotas without knowing if there’s enough market to capture. They design territories without understanding opportunity distribution. They hire reps without calculating if the addressable market can support the...
by Erick Ramírez | Feb 24, 2026 | Uncategorized
Your GTM strategy looked perfect in the deck. Market segmentation was clear, territory assignments were balanced, and quotas added up to the number. Three months later, your forecast is off by 30%, top reps are complaining about unfair territories, and the plan you...
by Erick Ramírez | Feb 24, 2026 | Marketing
A Sopro study found that 91% of marketers say lead generation is their most important goal for the year ahead. Yet despite this universal priority, most demand generation programs consistently underperform. The reason isn’t a lack of effort or investment....
