AI for GTM Isn’t About Automation. It’s About Control.
AI can automate SDR tasks, but it can’t read emotions or challenge buyers. Will Spendlove shares what closes deals and sustains careers.
Your RevOps Is Showing: How Internal Chaos is Costing You Customers
In this session, Helena Aryafar (Interos) and Dr. Amy Osmond Cook (Fullcast) break down why “buying more tools” isn’t the answer. Instead, they introduce a scientific RevOps framework designed to move beyond reactive fixes.
Sales and Marketing Alignment with Justin Rishidi
True alignment requires marketing leaders to move beyond vanity metrics and develop a deep, operational understanding of the sales process. This article breaks down a back-to-basics framework to bridge the gap between departments and turn systemic friction into measurable revenue growth.
Marketing Operations Strategy with Mike Rizzo
Learn how a marketing operations strategy connects marketing to revenue, improves performance, and elevates MOps.
Boardroom Leadership Strategies with Ryan Westwood
Learn boardroom leadership strategies to decode board dynamics, present with confidence, and accelerate your executive career.
Revenue Operations Consolidation with Mason McMullin
Learn how to execute revenue operations consolidation with a process-driven strategy that unifies teams and strengthens your GTM engine.