How to Optimize Content for Generative AI Search (And Why It’s Your New GTM Superpower)
Move beyond traditional SEO. Learn how to optimize your content for generative AI search (GEO) and connect your content strategy directly to revenue goals.
How to Pitch GEO to Leadership & Launch Your First AI Visibility Experiment
Learn how to get executive buy-in for Generative Engine Optimization (GEO) and launch an experiment to increase your brand’s visibility in AI answers.
How to Conduct a Citability Audit for the AI Era
Learn how to conduct a citability audit to ensure your brand is a trusted source for AI search. Master schema, E-E-A-T, and win in the age of AEO.
A Practical Guide to Auditing Your Visibility in Google AI Overviews & Perplexity
Learn how to audit your visibility in Google AI Overviews and Perplexity. Here’s our guide to tracking metrics, using tools, and protecting your GTM.
Marketing Revenue Attribution: The RevOps Guide to Proving Marketing’s Revenue Impact
Learn how marketing revenue attribution works, why it fails without RevOps alignment, and how to build a framework that connects planning to performance.
How to Run an AI Marketing Pilot That Actually Drives Revenue
Learn how to pilot an AI tool for a marketing workflow with our 5-step framework. Avoid common pitfalls and run a pilot that actually drives revenue.