by FULLCAST | Mar 18, 2026 | Uncategorized
41% of marketers still rely on last-touch attribution as their primary model for online channels. That means nearly half of all marketing teams are making budget decisions, defending ROI, and planning campaigns based on a model that ignores every interaction except...
by FULLCAST | Mar 17, 2026 | Uncategorized
With 92% of businesses wanting to invest in generative AI, leaders are under pressure to show results fast. Yet most companies get stuck in isolated experiments because their AI work sits outside the go-to-market motion. When AI is treated like an IT project instead...
by FULLCAST | Mar 17, 2026 | Uncategorized
The intent data market is projected to reach $8.3 billion by 2028, according to industry analysts. Yet only 25% of B2B companies actually use intent tools, per recent B2B marketing surveys. Intent-based campaigns drive 93% higher conversion rates over traditional...
by FULLCAST | Mar 17, 2026 | Uncategorized
Less than 20% of sales teams achieve forecast accuracy above 75% using traditional pipeline methods. That means more than 80% of revenue organizations are making critical hiring, investment, and resource decisions based on numbers they cannot trust. Here is the...
by FULLCAST | Mar 16, 2026 | Uncategorized
The pressure to adopt AI in your go-to-market strategy is real. Boards ask for an AI plan, sellers still triage leads by hand, and RevOps teams fight messy handoffs across tools. The path from hype to results doesn’t have to take years. Research shows that AI is...
by FULLCAST | Mar 16, 2026 | Uncategorized
Only 7% of sales organizations achieve 90% forecast accuracy, while 69% of sales operations leaders report significant challenges in producing accurate forecasts. That means the vast majority of revenue teams are making critical decisions about hiring, territory...
