Fireside Chat: Partnering with IT to Roll Out GTM Plan

Aug 4, 2020

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Fireside Chats

Fireside Chat: Why Sales Enablement Should be 30% of Your GTM Plan

Dan Watkins of DataBased talks through how sales enablement plays a key role in executing the go-to-market (GTM) plan.

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Bala Balabaskaran and Dharmesh Singh

Without IT, there’s no way to get your GTM plans from your spreadsheets to your CRM. In this chat, Bala and Dharmesh discuss the dependency on IT to roll out GTM plans. They explore ways to build a value-added relationship with IT and suggest ways to manage the dependencies on them in order to build an agile organization.

FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.