When companies are first starting, they often ignore sales operations. Whoever get to a lead first gets it. More complex sales operations problems begin to crop up as a company grows and needs to implement more systems and processes to manage the way the sales team works. In this fireside, Anthony Enrico, VP of Worldwide Sales Operations at Emailage, shares his journey on how he built his teams ops capability as sales grew from startup to acquisition by Lexis Nexis.
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GTM Optimization: Proven Strategies to Streamline Your GTM Plan
Whether you call it your sales business plan or your go-to-market plan - you can't just set it and forget...