Go to market.
With DR. AMY COOK
Lincoln Haycock: AI Won’t Save Healthcare Until This One Problem Is Fixed
In this episode of the Go To Market podcast, healthcare analytics leader Lincoln Haycock breaks down the “quagmire” of U.S. healthcare data....
Jake Fackrell: AI Won’t Fix Healthcare. But It Will Expose What’s Broken
Ready to cure the claims processing headache? Savvos Health COO Jake Fackrell joins the podcast to share his incredible entrepreneurial journey from...
David Carlebach: The Hidden Currency of Revenue: Credibility
Ready to scale globally? WTC Utah COO David Carlebach joins the podcast to share his 40-year executive framework for expanding across borders,...
Jonathan Kvarfordt: The One AI Question That Separates Winners From Everyone Else
In this episode of Go-to-Market, Jonathan Kvarfordt (Momentum/Salesforce) cuts through the hype to share his proven Go-to-Market AI strategy. Learn why fixing...
Michelle Seger: The Real ROI of AI? Better Thinking, Not Faster Work
Will AI replace human consultants? In this episode, Sales Globe COO Michelle Seger introduces AI “job decontamination”—a strategy to automate tedious tasks...
Jacob Andra: AI Is NOT the Ozempic of Business: The Truth About AI Efficiency
Stop treating AI like the “Ozempic” of business efficiency. In this episode, Talbot West CEO Jacob Andra cuts through the hype to...
Shamir Duverseau: The Real Reason Your Ads Aren’t Converting
What exactly happens after a prospect clicks your ad? Shamir Duverseau, Co-founder and Chief Strategist at Smart Panda Labs, joins the podcast...
David Homan: From CRM to Connection: Why Most Networking Tech Gets It Wrong
What does a classical-composer-turned-founder know about relationship intelligence? Everything. David Homan, Founder of SOAR Connect and author of Orchestrating Connection, joins the...
Dan Walter: Why Your Sales Incentive Plan Is Probably Built for the Wrong Role
Master the art of compensating the modern “Rancher” sales role. This page outlines strategies to move beyond Hunter/Farmer stereotypes and align incentives...