Building a successful vertical strategy takes more than picking the right industries—it’s about timing, investment, and structure. On this episode of Go To Market, GTM advisor and RevOps leader Jared Barol joins Dr. Amy Cook to break down how he built a vertical maturity model that helped Salesforce scale smart. From identifying industry signals to fostering startup-style teams within the enterprise, Jared shares what makes verticalization work—and when it doesn’t. Tune in for insights on scalable growth, collaborative ecosystems, and why “glocal” should be your next RevOps GTM buzzword.