Most go-to-market strategies don’t crumble because of a lack of funding—they fail because of blind spots hiding in plain sight. Misaligned teams, unclear messaging, and incentives that miss the mark quietly sabotage your growth before it ever starts. In this episode of Go To Market with Dr. Amy Cook, Maxwell Nee breaks down a sharper, more human-centered GTM strategy—one that’s built on alignment, transparency, and thoughtful targeting. If you’re ready to trade wasted spend for smarter moves, this conversation is your roadmap.