Nick Robin knows how to build effective revenue operations models. Although there is a pattern of give-and-take in most RevOps models, Nick says some areas are non-negotiable. For example, emotional intelligence and centralized go-to-market operations functions. Simply calling something "RevOps" doesn't make it effective. In this episode of Go-To-Market with Dr. Amy Cook, Nick's expertise illustrates that true RevOps success comes from a thoughtful and strategic approach to identifying which GTM operations functions should be centralized for maximum efficiency.