What if the key to sales success wasn’t just about selling—but about building something bigger? When Jared Robin set out to find his next job, he wasn’t looking to start a movement. But when the traditional networking spaces failed him, he unknowingly built what would become RevGenius, a thriving GTM community for B2B growth. What began as a LinkedIn group chat for job seekers quickly turned into a powerful collective—one that proved community can be a game-changer for Go-To-Market strategies. In this episode of Go-To-Market with Dr. Amy Cook, Jared and GTM leader Karthi Ratnam unpack the power of community-led growth and how it differs from audience-led strategies. If you’re rethinking how to connect with customers and drive real impact, this conversation is one you won’t want to miss.