by Erick Ramírez | Jan 27, 2026 | Marketing
Your buyers now ask AI assistants for answers first. They skim summaries in ChatGPT, Perplexity, and Google’s AI Overviews, then click the citations they trust. Search is no longer a simple list of blue links. It is a direct conversation with an AI that delivers...
by Erick Ramírez | Jan 21, 2026 | Marketing
When Google’s AI Overviews launched, top organic results saw a 32% CTR drop. This shift confirms a new reality for GTM leaders: traditional SEO is no longer enough to protect your pipeline. AI-powered answer engines are the new front page, and if you are not actively...
by Erick Ramírez | Jan 8, 2026 | Marketing
Your buyers are asking AI for the last-mile details that drive decisions, like pricing, comparisons, and proof. If AI cannot find or understand your pages, it will cite competitors instead. As AI-powered search becomes the norm, pages with clear quotes and statistics...
by Erick Ramírez | Jan 2, 2026 | Marketing
AI has moved from tool to terrain. It shapes how buyers discover brands and how revenue teams execute. With 88% of people having engaged with a chatbot in the past year, the way buyers find, evaluate, and engage with brands has fundamentally changed. Your old GTM...
by Erick Ramírez | Dec 26, 2025 | Marketing
Most brands lack visibility into how AI models describe them to potential buyers. While you refined your message, generative AI became a primary entry point for B2B discovery, and you may not like what it says about you. This is the next step in the evolution of...
