by Erick Ramírez | Nov 28, 2025 | Uncategorized
According to our latest research, a staggering 76.6% of sellers missed their quota in the first half of 2025, revealing a major gap between planning and performance. This is not just a sales issue. It signals structural misalignment across the revenue engine. The...
by Erick Ramírez | Nov 12, 2025 | Blog
With 92% of businesses planning to invest in generative AI, the pressure to adopt is real. Boards expect AI in the plan, sellers want clearer targets, and RevOps teams are exhausted by manual fixes that never stick. And yet, the payoff is not showing up in the...
by Erick Ramírez | Oct 27, 2025 | Blog
Most go-to-market strategies score well in planning reviews, but results lag once they reach the field. While Gartner research shows that 85% of respondents believe their GTM strategy is at least “somewhat effective,” the gap between “somewhat”...
by FULLCAST | Sep 17, 2025 | Blog
Despite all the investments that businesses have made in AI, most organizations are nowhere close to AI maturity. Just 1% of business leaders say their companies have fully integrated AI into workflows and used AI to drive substantial business outcomes, according to...
by FULLCAST | Aug 27, 2025 | Blog
In an ideal world, the sales side of a business should be well-aligned with marketing and other teams that help shape the business’s revenue strategy. Unfortunately, that’s rarely the case. The average degree of alignment between sales and marketing in B2B...
