by FULLCAST | Mar 20, 2026 | Marketing
With nearly 50% of searches in the U.S. now including an AI Overview, a new blind spot has emerged in your GTM strategy. Generative answer engines from Google and platforms like Perplexity are fundamentally changing how buyers find information, summarizing and often...
by Erick Ramírez | Jan 28, 2026 | Marketing
How brands win on Google has fundamentally changed. Ranking number one is no longer the ultimate prize. Being the cited authority in Google’s AI Overviews is the new benchmark for success. The data shows that the top spot still matters immensely, giving brands...
by Erick Ramírez | Dec 19, 2025 | Marketing
The front door to your brand is now AI-powered. According to McKinsey, about 50% of Google searches already have AI summaries, a figure expected to reach 75% by 2028. Ignoring this channel is no longer an option. For Go-to-Market (GTM) leaders, this calls for a...
