by FULLCAST | Mar 2, 2026 | Uncategorized
Did your last GTM plan look solid on paper but fall apart by Q2? You’re not alone. 72% of B2B companies fail to meet their GTM plan targets within the first year, and the problem isn’t a lack of strategy. It’s the disconnection between planning and...
by Erick Ramírez | Feb 27, 2026 | Uncategorized
Ninety-five percent of the 30,000+ products launched each year fail because of poor go-to-market execution. The problem isn’t strategy. Most companies have those. The problem is the gap between strategic vision and operational reality: the missing GTM plan that...
by Erick Ramírez | Feb 26, 2026 | Uncategorized
Despite 85% of organizations reporting their GTM strategy is effective, more than half of enterprise GTM spend remains ineffective. The gap isn’t strategic vision. It’s the disconnect between planning and revenue outcomes. 15.4% of companies don’t...
by Erick Ramírez | Jan 30, 2026 | Uncategorized
With the AI marketing industry projected to reach $107.5 billion by 2028, companies that do not adopt an AI-first go-to-market strategy risk losing market share. But for most RevOps leaders, the problem isn’t a lack of AI tools. It’s the absence of a...
by Erick Ramírez | Dec 19, 2025 | RevOps
Your Go-to-Market plan is broken and “better alignment” will not fix it. The real issue is the gap between marketing planning and sales execution that blocks predictable growth. Companies with fully aligned revenue operations grow 12-15 times faster and...
