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How to Align Sales and Marketing with a Shared AI Tool: A Guide to Better Lead Scoring and Handoffs

How to Align Sales and Marketing with a Shared AI Tool: A Guide to Better Lead Scoring and Handoffs

by Erick Ramírez | Jan 27, 2026 | Uncategorized

Businesses with strong sales and marketing alignment are 67% more effective at closing deals. Yet for most companies, this goal remains elusive, trapped in a cycle of disjointed systems, slow lead handoffs, and endless debates over lead quality. An episode of The...