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Healthcare Go-to-Market Strategy: A Complete Guide for Revenue Leaders

Healthcare Go-to-Market Strategy: A Complete Guide for Revenue Leaders

by FULLCAST | May 19, 2026 | RevOps

Healthcare industry EBITDA as a percentage of national health expenditures fell from 11.2 percent in 2019 to 8.9 percent according to McKinsey research in 2024. Margins are shrinking. Stakeholder complexity is increasing. Most healthcare companies are still running...