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How to Run a GTM-Focused AI Audit for Your Marketing Team

How to Run a GTM-Focused AI Audit for Your Marketing Team

by Erick Ramírez | Feb 17, 2026 | Marketing

An estimated 99% of companies are expected to adopt AI in their auditing processes by 2027. While this signals a major shift toward accountability, most marketing teams are still using AI tools in a disconnected, ad-hoc way. This sprawl creates brand risks, workflow...