by Erick Ramírez | Feb 10, 2026 | Blog
If your marketing pipeline goal and your sales headcount plan are built in isolation, you are burning money. The gaps are costly: too few reps and leads go cold, too many and skilled sellers sit idle. The urgency to fix this is real. A recent McKinsey report found...
by Erick Ramírez | Jan 29, 2026 | Marketing
Traditional pipeline methods fail most sales teams, with only 20% able to forecast with over 75% accuracy. While this challenge affects the entire revenue organization, the most volatile and misunderstood variable is often the marketing-sourced component. Gut-feel...
