by Erick Ramírez | Nov 21, 2025 | Marketing
Marketing budgets are under a microscope. Every campaign must prove what it delivers, and performance marketing makes that possible. Ruler Analytics reports that 70% of marketers plan to increase performance marketing spend this year, signaling a move to tactics that...
by Erick Ramírez | Nov 10, 2025 | Blog
Marketing leaders pour weeks into crafting the perfect annual strategy, yet the results often fall short of expectations. It’s a common frustration backed by data: only 61% of marketers believe their strategy is effective, highlighting a significant gap between...