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How to Conduct an AI Audit for Your Marketing Team: A RevOps Framework

How to Conduct an AI Audit for Your Marketing Team: A RevOps Framework

by FULLCAST | Apr 6, 2026 | Marketing

By 2024, 72% of businesses were using AI in marketing. The question is no longer if your marketing team uses AI, but how well. Most AI audits stall because they sit inside marketing. They score content and campaign metrics but ignore how AI shapes your revenue plan....