Get Early Access
What Is a Book of Business? Definition, Growth Strategies, and Optimization Framework

What Is a Book of Business? Definition, Growth Strategies, and Optimization Framework

by FULLCAST | Apr 1, 2026 | Uncategorized

62% of CEOs worldwide selected growth as their top business priority in 2024, according to Ogilvy research. But growth that lasts doesn’t come from chasing new logos alone. It comes from strategically managing and expanding what you already have: your book of...