by Erick Ramírez | Jan 26, 2026 | Uncategorized
With over 73% of global trade flowing through channel partners, misaligned incentives are costly. Most companies still treat partner compensation as a transactional payout, disconnected from their go-to-market strategy. That choice leads to misaligned priorities,...
by Erick Ramírez | Nov 26, 2025 | Blog
A familiar paradox plagues most partner programs: on average, 80% of all channel-sourced revenue comes from just 20% of partners. That concentration leaves real revenue untapped. The root cause is often a compensation plan that fails to motivate, align, or scale. Most...
