by FULLCAST | Jun 5, 2026 | RevOps
PLG startups raised over $15 billion globally in 2024, with a further $6 billion deployed in the first half of 2025 alone across more than 350 deals. That level of investment isn’t chasing a trend. It’s funding a fundamental shift in how B2B software...
by FULLCAST | Apr 13, 2026 | RevOps
The shift toward product-led growth is accelerating across B2B SaaS, and the numbers tell a compelling story. 91% of companies plan to increase their product-led growth investment, and PLG adoption has jumped from 45% to 55% in just three years. But choosing a growth...
by Erick Ramírez | Feb 25, 2026 | Uncategorized
Product-led growth adoption jumped from 45% to 55% in three years, confirming a fundamental shift in how B2B SaaS companies approach customer acquisition. Product-led companies enjoy higher revenue growth rates than their sales-led peers on average, with leading PLG...
by Erick Ramírez | Dec 16, 2025 | Uncategorized
According to a 2025 report, 91% of companies plan to increase their investment in product-led growth. Yet, many of these organizations are bolting outdated, sales-led quotas onto their modern PLG engine, which creates a gap between how revenue teams get measured and...
by Erick Ramírez | Nov 21, 2025 | Blog
Modern revenue leaders face a frustrating paradox. We have more automation and data available than ever before, yet connecting with buyers feels harder. Mass-customized emails are instantly ignored, and our ideal customers have become experts at tuning out the noise....
