by FULLCAST | Apr 1, 2025 | Blog
Is 2025 the year for RevOps? Gartner research followed this RevOps trend with data showing 75 percent of high-growth companies plan to adopt revenue operations models by the end of this year. The RevOps advantage is clear. For instance, aligning teams with a...
by Amy Cook | Mar 19, 2025 | Blog
Revenue operations is undergoing a full-scale revolution. The days when sales teams relied on gut instincts, scattered spreadsheets, and the coveted Rolodex are long gone! Today, RevOps is a think tank of innovative strategies where sales, marketing, and customer...
by FULLCAST | Feb 25, 2025 | Blog
What is your excuse for avoiding RevOps? “It’s too disruptive, expensive, or different.” “Our CEO thinks it’s a waste of time.” “The sales and marketing teams won’t like it.” Companies have many reasons to avoid adopting more agile...
by Amy Cook | Feb 11, 2025 | Blog
From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people. In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a...
by FULLCAST | Jan 27, 2025 | Blog
It’s tough to get sales forecasting right, and less than half of sales leaders and sellers feel confident about theirs. This means it’s important not to celebrate those forecasts before closing the deals, as forecasts don’t always match up with what...
