by FULLCAST | Mar 4, 2025 | Blog
If your company still relies solely on sales Ops, you’re leaving revenue on the table. Sales Ops does a great job of optimizing sales processes, but it’s just one piece of the puzzle. Without a full RevOps function, you’re missing out on the bigger...
by Amy Cook | Feb 11, 2025 | Blog
From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people. In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a...
by Amy Cook | Dec 11, 2024 | Blog
Have your RevOps and sales team lost that lovin’ feeling? For Tyler Morrow, director of corporate sales at Qualtrics, expanding the definition of a “win” is key for keeping your sales team motivated and focused while reinforcing the importance of working together and...
by FULLCAST | Dec 6, 2024 | Blog
We know where we’ve been. Now, where are we going? “Homecoming to the Future” was a special event during the Salesforce Firsthand Alliance Summit 2024 that emphasized both reflection and anticipation. It blended Salesforce’s impactful history with...
by Amy Cook | Dec 4, 2024 | Blog
As the Go-to-Market leader in a relatively new company, Katerina Ostrovsky, a lifelong RevOps practitioner, appreciates the value data brings to strategic and well-coordinated annual planning. “Companies are starting to understand that treating revenue as a science...
