by Amy Cook | Feb 11, 2025 | Blog
From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people. In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a...
by Amy Cook | Jan 15, 2025 | Blog
Long before the term “RevOps” was uttered among sales and marketing teams, Balaji Krish was pioneering effective GTM strategies with RevOps-esque leadership at companies like Google and Walmart. His affinity for problem-solving resulted in a proven three-pronged...
by Amy Cook | Oct 28, 2024 | Blog
When RevOps has a seat at the top, reporting directly to the CEO, the whole game changes. Now, they’re not just streamlining processes—they’re gaining a holistic view of the entire organization. This vantage point is essential for crafting a strategy that’s not only...
