by Amy Cook | Apr 30, 2025 | Blog
Building a successful vertical strategy means focusing on the ideal industries and knowing when and how to invest for long-term impact. For Jared Barol, GTM leader and advisor, verticalization during his time at Salesforce took a structured approach that required...
by Jared Barol | Apr 10, 2025 | Blog
When you want answers or something done well, you bring in the specialist. When sellers deeply understand their industry and clients’ unique needs, they don’t just sell—they solve. Yet, “seller quality” often takes a backseat within broad...
