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What is SEO? A GTM Guide to Driving Revenue with Search

What is SEO? A GTM Guide to Driving Revenue with Search

by Erick Ramírez | Jan 5, 2026 | Marketing

Many GTM leaders treat Search Engine Optimization (SEO) as a side task. If SEO sits on the sidelines, you are handing most of your market to competitors. With 53.3% of all website traffic coming from organic search, that is a costly mistake. SEO is not a definition to...