by FULLCAST | Jun 9, 2026 | RevOps
Companies that tailor their go-to-market motion to specific industries spend 78 percentage points less on sales and marketing to acquire customers than those running a generalist playbook. Yet B2B organizations still default to a one-size-fits-all approach, pitching...
by Erick Ramírez | Dec 8, 2025 | Blog
Many companies with a strong horizontal product eventually face a critical question: When is the right time to specialize and launch a vertical market strategy? The risk of diluting focus is high, but the potential rewards include deeper market penetration and...
by Jared Barol | Sep 26, 2025 | Blog
Deciding whether to verticalize or not is a strategic choice that depends on multiple factors unique to your business. However, with companies facing poor retention rates, operational visibility challenges, and disappointing profits, many believe verticalization is a...
by Amy Cook | Apr 30, 2025 | Blog
Building a successful vertical strategy means focusing on the ideal industries and knowing when and how to invest for long-term impact. For Jared Barol, GTM leader and advisor, verticalization during his time at Salesforce took a structured approach that required...
by Jared Barol | Apr 10, 2025 | Blog
When you want answers or something done well, you bring in the specialist. When sellers deeply understand their industry and clients’ unique needs, they don’t just sell—they solve. Yet, “seller quality” often takes a backseat within broad...
