by Amy Cook | Mar 5, 2025 | Blog
When founders think about building a community, they often start with good intentions—but to make it truly work, it has to be mission-driven. For Jared Robin, the mastermind behind RevGenius, a GTM community for B2B growth, the journey into community-building...
by Amy Cook | Feb 19, 2025 | Blog
Sales is a high-stakes game where the pressure to deliver results never lets up. Keeping a strong pipeline, meeting quotas, and balancing short-term wins with long-term growth can be a constant challenge. In this episode of Go to Market with Dr. Amy Cook, sales...
by Amy Cook | Feb 11, 2025 | Blog
From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people. In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a...
by Amy Cook | Jan 22, 2025 | Blog
Since the term was coined in 2016, revenue operations (RevOps) has evolved to help business leaders navigate dynamic Go-to-Market strategies across industries. As one of the fastest-growing roles in 2024, what can businesses expect in 2025? Change, of course. In the...
by Amy Cook | Jan 15, 2025 | Blog
Long before the term “RevOps” was uttered among sales and marketing teams, Balaji Krish was pioneering effective GTM strategies with RevOps-esque leadership at companies like Google and Walmart. His affinity for problem-solving resulted in a proven three-pronged...
