by Erick Ramírez | Jan 28, 2026 | Sales
According to Forrester, 89% of B2B buyers now use generative AI in their purchasing process, confirming a fundamental shift in how deals get done. The B2B buyer journey is no longer linear. It is self-directed, complex, and heavily influenced by AI-driven research....
by Erick Ramírez | Jan 28, 2026 | Sales
With AI driving a 30% or better improvement in win rates, teams that wait risk falling behind right now. Yet most sales coaching still uses outdated methods built on inconsistent feedback, subjective gut calls, and anecdotal advice that ignores performance data. This...
by Erick Ramírez | Jan 28, 2026 | Marketing
While 87% of B2B marketers use content marketing to successfully generate leads, many teams stall after publication. The biggest failure point is a distribution strategy that is completely disconnected from actual revenue goals. Most plans are managed in a silo,...
by Erick Ramírez | Jan 28, 2026 | Sales
According to a recent study, 72% of reps missed quota in 2023. Our own 2025 Benchmarks Report confirms this trend, finding that 76.6% of sellers missed their number. When the forecast slips, the default response is to scrutinize deal stages and rep commits. Your...
by Erick Ramírez | Jan 28, 2026 | Marketing
How brands win on Google has fundamentally changed. Ranking number one is no longer the ultimate prize. Being the cited authority in Google’s AI Overviews is the new benchmark for success. The data shows that the top spot still matters immensely, giving brands...
