by Erick Ramirez | Sep 11, 2025 | Blog
Is CEO confidence slipping? Optimism about company performance has fallen to 60%, down from 84% just a few months ago, according to the 2025 Fortune/Deloitte CEO Survey. At the same time, more than half of CEOs report pessimism about the global economy, citing...
by Erick Ramirez | Sep 11, 2025 | Blog
It’s never bad for businesses to invest in understanding who their customers are. Companies that excel at creating personalized experiences for customers generate 40% more revenue than those that are just average, according to industry research by McKinsey &...
by Amy Cook | Sep 10, 2025 | Blog
Nothing closes deals like a face-to-face meeting. As the founder and CEO of Dakota, Gui Costin has helped investment firms raise between $25–30 billion by perfecting what he calls The Dakota Way—a sales process built on clarity, consistency, and, most importantly,...
by Erick Ramirez | Sep 9, 2025 | Blog
Revenue operations (RevOps) isn’t a support function – it’s a growth engine. According to Forrester, organizations that align people, marketing, sales processes, and technology across sales and marketing teams achieve 36% more revenue growth and up to 28% more...
by Erick Ramirez | Sep 8, 2025 | Blog
Creating a go-to-market plan is foundational for any business seeking sustained growth and competitive advantage. But what separates the most successful GTM strategies from the rest? The distinction is focusing on the fundamentals that truly make a difference. From...
by Erick Ramirez | Sep 5, 2025 | Blog
Last week’s GTM Live event at Silicon Slopes brought together some of the brightest leaders in revenue operations, go-to-market strategy, and Utah’s thriving tech community. The energy was undeniable, sparked by big ideas, bold conversations, and a shared commitment...
