by Erick Ramirez | Aug 7, 2025 | Blog
You’ve completed your go-to-market planning for the upcoming year. Customer segmentation is complete, territories are carved, and you’re ready. Not necessarily. There are still ways that you can optimize your Go-to-Market plan. Optimizing your GTM plan is crucial for...
by Amy Cook | Aug 6, 2025 | Blog, RevOps
After nearly 10 years in various RevOps leadership roles at LinkedIn, Rachel Krall recently transitioned into Strategic Finance—just as AI and digital transformation are redefining how business teams operate. In this exclusive conversation with Go To Market with Dr....
by Erick Ramirez | Aug 5, 2025 | Blog
Taking the first step toward more effective go-to-market (GTM) planning is easier than you might think. Whether you’re refining the target audience, optimizing your sales process, or aligning your marketing efforts, starting with a clear plan sets the stage for...
by Amy Cook | Aug 4, 2025 | Blog
What is your playbook? Is it just a checklist or a strategic weapon when you think about process consolidation? Too many RevOps orgs are still running like a maze of inherited processes, half-baked documentation, and ghost SOPs buried in someone’s OneDrive...
by Erick Ramirez | Jul 31, 2025 | Blog
Most companies think they’ve nailed the winning formula for sales compensation. In reality, they’re winging it—and it shows. What’s the biggest culprit? Treating quota setting and commission planning as separate conversations between sales and finance. The...
by Erick Ramirez | Jul 29, 2025 | Blog
When people think of territory plans, they most often think of sales territories. Thankfully, most successful organizations have acknowledged the importance of building equitable and balanced sales territories—and managing them proactively year round. Indeed, this is...
