by Amy Cook | Jul 16, 2025 | Blog
If you’ve ever wondered how someone ends up leading RevOps and Demand Gen for not one, not two, but four unicorns, pull up a chair. This week on Go to Market with Dr. Amy Cook, Amy sits down with Andy Mowat, a RevOps rockstar with a career that includes Upwork, Box,...
by Erick Ramirez | Jul 14, 2025 | Blog
With changes on the financial, industrial, and political fronts, the territory plan that made sense in January may be different in July. Research found that 78 percent of business professionals credit AI-supported automation for helping them pull insights from data...
by Erick Ramirez | Jul 11, 2025 | Blog
Creating a successful sales compensation plan isn’t just about pushing numbers and hoping for the best. It’s about visibility, control, simplicity—and yes, a lot of adjustments. Because here’s the truth: no plan survives the quarter without changes....
by Erick Ramirez | Jul 9, 2025 | Blog
Every revenue leader knows the drill: August hits, and the race to finalize next year’s sales plan is on. But how can you be sure the data you’re using is reliable? How can you ensure sales and marketing will stay focused on shared revenue goals? How do you know what...
by Amy Cook | Jul 9, 2025 | Blog
In this episode of Go-To-Market with Dr. Amy Cook, Amy sits down with Joe Nicholls, Revenue Operations leader and GTM expert, whose career journey is anything but traditional. From restaurant floors to customer support desks and ultimately into the strategic world of...
by Amy Cook | Jul 7, 2025 | Blog
On the latest episode of Go To Market with Dr. Amy Cook, Amy talks with Aditya Gautam, an AI pioneer whose work is reshaping how businesses think about productivity, intelligence, and the future of software. With a professional track record that includes machine...
