by Erick Ramírez | Jan 27, 2026 | Marketing, Sales
Storytelling adoption grew 46% in 2024. Yet for B2B revenue leaders, much of the advice still feels impractical. Vague talk about brand identity and consumer examples misses the point: you must build your story on data. Use this framework to move beyond generic brand...
by Erick Ramírez | Jan 26, 2026 | Marketing
The pressure is on. A recent Deloitte survey found that 84% of leaders investing in AI say they are gaining ROI from their efforts. For marketing and revenue leaders, this sets a new standard: proving the value of AI is no longer an option, it’s the mandate. The...
by Erick Ramírez | Jan 23, 2026 | Marketing
Most companies are adopting AI, but very few are seeing a real return on their investment. A recent McKinsey analysis found that while AI adoption is widespread, most organizations have yet to effectively scale the technologies. The reason for this failure is simple:...
by Erick Ramírez | Jan 23, 2026 | Marketing
AI budgets keep climbing. Analysts forecast the global market for AI in marketing will exceed 107 billion by 2028, signaling the next phase in the evolution of digital marketing. Yet too many teams see rising costs without better forecast accuracy, faster cycle times,...
by Erick Ramírez | Jan 22, 2026 | Marketing
Companies are investing heavily in automation. Analysts project the workflow automation market will reach USD 37.45 billion by 2030, yet many RevOps leaders still struggle to connect these investments to a key outcome: revenue growth. It’s time to stop building...
by Erick Ramírez | Jan 21, 2026 | Marketing
When Google’s AI Overviews launched, top organic results saw a 32% CTR drop. This shift confirms a new reality for GTM leaders: traditional SEO is no longer enough to protect your pipeline. AI-powered answer engines are the new front page, and if you are not actively...
